Resources

Guides

Step-by-step guides to adding brand-funded rewards to your game, from integration to optimisation.

An open delivery box with headphones, a sneaker and a brand gift card rising out of it, as coins from a game's coin counter arc in.
Guide

What is gaming commerce?

Gaming commerce is the sale or redemption of real products inside a game. See its three types, who pays in each, and how brand-funded rewards work.

4 Nov 2026
An open wallet holding a gem card for in-app purchases and an ad card, while earned coins flow into a third card, a brand reward, rising out.
Guide

What is the third wallet in mobile games?

The third wallet is game revenue from brand-funded rewards: players redeem coins for real products, brands pay per sale, and the studio earns a share.

4 Nov 2026
A phone running a game at night, with an interstitial ad, a rewarded video and a brand gift reward rising out of it as coins arc in.
Guide

How does advertising in video games work?

How advertising in video games works: how an ad is requested, auctioned, shown and counted, the main formats, the platform rules and who gets paid.

4 Nov 2026