Case study · PlaySuper × Appon
World of Carrom: D1 +1.3pp, D3 +2.5pp, D7 +3.6pp retention
World of Carrom by Appon has 50M+ Google Play downloads. PlaySuper was integrated into the existing meta layer and measured against matched digital twins. The retention delta compounds as the cohort matures: D1 +1.3pp, D3 +2.5pp, D7 +3.6pp. Zero impact on IAP, zero impact on ad load.
Results
What changed
+1.3pp
D1 retention lift
+2.5pp
D3 retention lift
+3.6pp
D7 retention lift
50M+
Lifetime downloads
Studio facts
World of Carrom by Appon
- Studio
- Appon
- Scale
- 50M+ Google Play downloads
- Placement
- Inside the existing meta layer
- Test design
- Matched digital twins