Case study · PlaySuper × Cympl
Masala Express: +5.8pp D7 retention and +42% coin earn, live in 19 days
Masala Express by Cympl is a casual cooking title with high-frequency play. PlaySuper was integrated in 19 days, and every metric was measured against a matched digital twin: 821 player pairs at 94% match quality, giving board-defensible numbers from week one.
Results
What changed
+5.8pp
D7 retention lift (matched)
+42%
Coin earn rate
+10%
Game opens (matched)
+10%
Days active
Studio facts
Masala Express by Cympl
- Studio
- Cympl
- Genre
- Casual cooking
- Time to live
- 19 days
- Test design
- 821 matched player pairs, 94% match quality