Case study · PlaySuper × Teslatech
CallBreak: +52% ARPDAU on exposed players, +5.2% across 1M DAU
CallBreak by Teslatech has 1M DAU, 100M+ Google Play downloads and a 4.3★ rating across 346k reviews. PlaySuper added two native tiles to the existing lobby and rolled them out to 10% of players, with the other 90% as a clean control. No new screens, no new ad load, no new attention demanded: a real brand-funded revenue line on the studio P&L.
Results
What changed
+52%
ARPDAU on the exposed cohort
+5.2%
ARPDAU on the full 1M-DAU base
$53K
Brand GMV per month
10–15%
CTR across PlaySuper tiles
Studio facts
CallBreak by Teslatech
- Studio
- Teslatech
- Scale
- 1M DAU, 100M+ Google Play downloads
- Placement
- Two native tiles in the existing lobby
- Test design
- 10% rollout vs 90% control