Why ARPDAU plateaued, and what comes after IAP
A teardown of seven Indian mid-core titles shows IAP saturation kicks in around D90. Here's the math behind the third revenue line.
Deep dives from the team building Monetisation 3.0, ARPDAU mechanics, player psychology, brand economics, and the engineering behind a 15-minute SDK.
A teardown of seven Indian mid-core titles shows IAP saturation kicks in around D90. Here's the math behind the third revenue line.
Non-payers used to be liability. With brand-funded rewards, they're the engine. Behavioural data from 18M sessions on CallBreak.
Engineering notes on bundle size, lazy loading, cold-start budgets, and the API surface we deleted three times before it was right.
CPM is dead. CPR (cost per redemption) is what brands actually want. A walkthrough of our auction layer and merchant economics.
How a transformer trained on 60M reward exposures ranks every screen in your game by uplift potential, in under 90 seconds.
The full teardown, placements tested, retention curves, brand mix, and the four weeks of nothing-changes that came first.